Prominent Indian telecom brand Airtel has introduced India’s first AI driven spam detection solution. It was designed to reduce spam calls and messages to protect the customer.

This groundbreaking solution from a telecom provider in the country will notify users in real-time about suspected spam calls and SMS messages. Importantly, the service is free and will be automatically activated for all Airtel customers, eliminating the need for them to submit a service request or download an app.

The AI-based solution has been built in-house by Airtel and it uses a proprietary algorithm to flag calls/SMSes as ‘suspicious. This solution analyses a mobile call in real-time including the behaviour of the caller or sender, frequency of the calls and SMS, as well as the duration.

This data is then compared with the patterns of known spam, which enables it to tag calls and messages as highly suspicious.

The Managing Director and Chief Executive Officer, Bharti Airtel,Gopal Vittal highlighted saying that, spam has become a burning threat to the customer and they tried to solve this issue from the past twelve months vigorously.

He delightfully mentioned that,with the invention Airtel has set a milestone as the first AI-powered spam-free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications.

The system is designed as a dual-layer protection and the solution has two filters – one at the network layer and the second at the IT systems layer. Each and every calls will go through this dual-layered AI shield. In 2 milliseconds, their special AI powered system can process 1 trillion records on a real-time basis.

The system is capable of successfully identifying 100 million potential spam calls and 3 million spam SMSes originating every day.

The company said the solution also notifies customers about links received through SMS, which are infected with malwares. The company maintains a central database of blacklisted URLs, scanning every SMS in real time to alert customers about malicious links and prevent them from clicking on those accidentally.

This means it can pick up on abnormal activity, such as multiple device IMEI number changes – a common indicator of fraud and can identify the theft.